We Florida Financial Celebrates its 5-year Rebranding Anniversary and 67 Years of Serving Members

MARGATE, Fla. (October 17, 2019) We Florida Financial is celebrating another milestone.  On October17, the credit union will mark 5 years with a new name and 67 years of faithfully serving members.

Five years ago, after decades of serving generations of municipal employees and their families, the credit union decided to rebrand with a name that reflected a charter allowing service to most of Florida’s counties. On October 17, 2014, City County Credit Union became We Florida Financial.

President and CEO, Lloyd Gill states “The word “WE” describes a particular outlook and philosophy. WE are a proud community. WE are a part of our members’ financial lives and the answer to many of their needs WE are people helping people.”  

To mark the occasion of the 5-year anniversary, the credit union’s branches will be celebrating every Friday in October. There will have balloons, refreshments and drawings to show appreciation to the membership. Credit union employees will also be going into the community with gift cards to thank their hard-working neighbors and friends who support the organization.

We Florida Financial, formerly City County Credit Union of Fort Lauderdale, is a cooperatively owned, not-for-profit credit union with 53,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com. Like us on Facebook at @WeFloridaFinancial and follow us on Twitter @WeFLFinancial.