How We Florida Financial Got Here: 1952 - Today
Credit Union Opens as Fort Lauderdale City Employees Credit Union (CECU)
View of a prominent building in downtown Fort Lauderdale in the early 1950's.
First Logo
Assets
$1,000
Members
100
Employees
1
Assets
$3 Million
Members
3,000
Employees
14
"Once A Member, Always A Member" Added to Bylaws
1970's - Staff members at local bank look at accounts on IBM mainframe computer.
Bylaws Amended to Add "Relatives Not Residing In Household" and Relatives By Blood, Adoption or Marriage"
Added City of Hallandale Credit Union.
Assets
$10 Million
Members
6,000
Employees
30
New Logo
Assets
$16 Million
Members
7,000
Employees
35
Name Changed to City Credit Union of Fort Lauderdale
1980's - Staff members at local bank look on internal computer network.
"Licensed Professionals, Their Employees and Retirees" Added to the Field of Membership
Celebrating 35th anniversary.
Assets
$21 Million
Members
8,000
Employees
40
Assets
$29 Million
Members
9,000
Employees
50
Merged with City of Sunrise Credit Union
First Branch opened in Plantation.
New Fort Lauderdale Headquarters Opened
Employees at the grand opening celebration.
Assets
$31 Million
Members
10,000
Employees
55
New Logo
Assets
$50 Million
Members
20,000
Employees
55
Merged with EMBROCO, Broward County Employees' Credit Union
Name Changed to City County Credit Union.
New Branch Opened at Public Saftey Complex
West Broward branch relocated to Sunrise.
Assets
$68 Million
Members
22,000
Employees
59
Assets
$104 Million
Members
29,000
Employees
100
New Computer Conversion Implemented to Expand Delivery Systems
Celebrating computer conversion and reaching $100 Million in assets.
Encore Credit Rebuilder Program Started
Margate branch opened.
Assets
$121Million
Members
31,000
Employees
102
Assets
$143 Million
Members
32,000
Employees
103
Loans by Phone System Initiated
Pembroke Pines branch opened with a new Service Center Concept.
Celebrating 50th Anniversary
Honoring employees for their hard work and dedication.
Assets
$183 Million
Members
33,000
Employees
103
Assets
$204 Million
Members
34,000
Employees
105
"Easy Access, Real Rewards" - New Service Model Introduced
AutoBranch opened.
$1 Million Payout to Members
Miramar branch opened.
Assets
$269 Million
Members
40,000
Employees
105
Assets
$280 Million
Members
41,000
Employees
105
Lauderhill Branch Opened
Wilton Branch Opened
Assets
$274 Million
Members
42,000
Employees
105
Assets
$390 Million
Members
50,716
Employees
110
50,716 Members
Expanded to 43 Florida counties in field of membership.
Name Changed to We Florida Financial
New Logo
Assets
$420 Million
Members
45,889
Employees
110
Assets
$505 Million
Members
51,087
Employees
115
Launched Mobile Online Banking
Ground Breaking at Lauderhill
Assets
$510 Million
Members
48,004
Employees
113
Assets
$592 Million
Members
43,572
Employees
117
We Florida Financial Rated 5-Star Financial Institution
Celebrating Over $600 Million in Assets
Assets
$649 Million
Members
40,499
Employees
120
