How We Florida Financial Got Here: 1952 - Today
Credit Union Opens as Fort Lauderdale City Employees Credit Union (CECU)

View of a prominent building in downtown Fort Lauderdale in the early 1950's.


First Logo

Assets
$1,000

Members
100

Employees
1

Assets
$3 Million

Members
3,000

Employees
14

"Once A Member, Always A Member" Added to Bylaws

1970's - Staff members at local bank look at accounts on IBM mainframe computer.
Bylaws Amended to Add "Relatives Not Residing In Household" and Relatives By Blood, Adoption or Marriage"

Added City of Hallandale Credit Union.


Assets
$10 Million

Members
6,000

Employees
30

New Logo

Assets
$16 Million

Members
7,000

Employees
35

Name Changed to City Credit Union of Fort Lauderdale

1980's - Staff members at local bank look on internal computer network.
"Licensed Professionals, Their Employees and Retirees" Added to the Field of Membership

Celebrating 35th anniversary.


Assets
$21 Million

Members
8,000

Employees
40

Assets
$29 Million

Members
9,000

Employees
50

Merged with City of Sunrise Credit Union

First Branch opened in Plantation.
New Fort Lauderdale Headquarters Opened

Employees at the grand opening celebration.


Assets
$31 Million

Members
10,000

Employees
55

New Logo

Assets
$50 Million

Members
20,000

Employees
55

Merged with EMBROCO, Broward County Employees' Credit Union

Name Changed to City County Credit Union.
New Branch Opened at Public Saftey Complex

West Broward branch relocated to Sunrise.


Assets
$68 Million

Members
22,000

Employees
59

Assets
$104 Million

Members
29,000

Employees
100

New Computer Conversion Implemented to Expand Delivery Systems

Celebrating computer conversion and reaching $100 Million in assets.
Encore Credit Rebuilder Program Started

Margate branch opened.


Assets
$121Million

Members
31,000

Employees
102

Assets
$143 Million

Members
32,000

Employees
103

Loans by Phone System Initiated

Pembroke Pines branch opened with a new Service Center Concept.
Celebrating 50th Anniversary

Honoring employees for their hard work and dedication.


Assets
$183 Million

Members
33,000

Employees
103

Assets
$204 Million

Members
34,000

Employees
105

"Easy Access, Real Rewards" - New Service Model Introduced

AutoBranch opened.
$1 Million Payout to Members

Miramar branch opened.


Assets
$269 Million

Members
40,000

Employees
105

Assets
$280 Million

Members
41,000

Employees
105

Lauderhill Branch Opened

Wilton Branch Opened



Assets
$274 Million

Members
42,000

Employees
105

Assets
$390 Million

Members
50,716

Employees
110

50,716 Members

Expanded to 43 Florida counties in field of membership.
Name Changed to We Florida Financial



New Logo

Assets
$420 Million

Members
45,889

Employees
110

Assets
$505 Million

Members
51,087

Employees
115

Launched Mobile Online Banking

Ground Breaking at Lauderhill



Assets
$510 Million

Members
48,004

Employees
113

Assets
$592 Million

Members
43,572

Employees
117

We Florida Financial Rated 5-Star Financial Institution

Celebrating Over $600 Million in Assets



Assets
$649 Million

Members
40,499

Employees
120